Leverage Digital Audience Segmentation
– Win all three “Moments of Truth” with an omni channel digital customer journey
Digital Content Samples
By micro-segmenting the potential “prospect pool” on digital platforms, we can target unique advertising content/messages at different groups introducing the same products or services. This strategy is useful supporting top of funnel “Brand and Name Awareness” through social advertising. The ad samples below show multiple digitally segmented pieces of awareness video content for the same services but targeted at different demographic groups.
All Audiences: Introductory Digital Advertisement – 60 sec
Targeted at Females 20-30 years old with interests in fashion and clothes
Targeted at Females 30-50 years old, single or recently divorced
Targeted at mothers with kids 3-10 years old
Targeted at new mothers and with infants
Targeted at Females 50-65 interests in skin care
Targeted at newly engaged brides
Targeted at brides and mothers of brides to be
Targeted at men during December and January