FREE Digital Strategy Video
Presented by: Dr. Jason M. Lord
Topics Covered:
I. Digital Strategy – Stay focused, keep it simple, drive revenue
2. Constructing data driven digital customer journeys
3. Marketing automation technology – CRM vs. PaaS
4. Understanding sales funnels – ideal, limited, & legacy
5. Digital data plus business process produces Actionable Business Intelligence (ABI)
6. Sales funnels, digital content funnels, and micro-targeting
7. Integrating advertising and marketing into your sales process – “The Ad Stock Effect” realized through automation.