Video Training

FREE Digital Strategy Video

Presented by Dr. Jason M Lord

Presented by: Dr. Jason M. Lord

Topics Covered:

I.  Digital Strategy –  Stay focused, keep it simple, drive revenue
2.  Constructing data driven digital customer journeys
3.  Marketing automation technology – CRM vs. PaaS
4.  Understanding sales funnels – ideal, limited, & legacy
5.  Digital data plus business process produces Actionable Business Intelligence (ABI)
6.  Sales funnels, digital content funnels, and micro-targeting
7.  Integrating advertising and marketing into your sales process – “The Ad Stock Effect” realized through automation.

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